uying a home is an exciting and emotional time for home buyers. As an important advisor to your clients, you are in a position to educate home buyers on the value of owner’s title insurance. Here are some helpful tips how to go about assisting them in this domain:
What SHOULD I Say?
“As long as you own your home, owner’s title insurance protects your property rights. Now that’s peace of mind every homebuyer deserves! Getting owner’s title insurance is one of the smartest and easiest decisions you’ll make as a homeowner.”
Who Do I REACH OUT TO?
The American Land Title Association (ALTA) created the Homeowner Outreach Program (HOP) to help ALTA members easily share and communicate the benefits of owner’s title insurance with home buyers, Realtors® and related professions.
Home buyers are confronted with overwhelming amounts of detail and complex transaction processes. Keep it simple when explaining the value of title insurance!
Why Is This Important?
Home buyers, builders, real estate professionals and lenders are all looking to you for the most effective and accurate information about owner’s title insurance.
Educating home buyers early in the home buying process has a quantifiable positive impact on their understanding and their decision to purchase of owner’s title insurance.
Where Can I Find The Tools I Need?
ALTA is providing you with all the tools you need to help you effectively communicate the value of title insurance to your customers — from real estate professionals to home buyers. Make sure you take advantage of all of the ALTA Home buyer Guide tools, so you can continue to provide home buyers with peace of mind.
When Should I Reach Out?
ALTA research shows that home buyers want information about the title search process and title insurance as soon as they begin the process of buying a home.
In a recent ALTA study, the majority of home buyers said they would prefer to receive this information when they start working with a lender. This information may be helpful to you in putting together a useful timeline!
Let us work with you. Choose Smart, we truly care about you.